What Happens There... Stays Away from Me


Wherein Our Heroine is Mildly Disgusted.

I don't see a lot of advertising, but it's hard to miss Las Vegas' campaign entitled "What Happens Here, Stays Here." I understand that Vegas believes it needs to reclaim its title of "sin city," in order to snatch back its image of an "adult" vacation spot. I also know that the means they are taking to convey that image - alluding to activities that are not to be spoken of once the person leaves Vegas - personally turns my stomach. It seems to glorify untrustworthiness or give the untrustworthy a home and a haven to be duplicitous. Ick.

Gambling and the other "delights" Vegas offers have never appealed to me, and as such, Vegas has never appealed to me. This ad campaign just cements that. I have no beef with their airing the campaign, I am not saying they should take it off the air. (Don't get me started about people who start up massive letter-writing campaigns to the FCC about such allegedly scarifying things as Nicollette Sheridan's bare back and Spongebob's "Agenda"*). I am just saying that for me, it doesn't work. And I wouldn't want to be anywhere near someone who finds it appealing.


*Although, I have to ask - what is it about these ads that flies under those folks' radar? It can't be its subtlety.

Posted: Thursday - February 10, 2005 at 08:29 AM         | |


©